If you wish to do business with the federal government, SAM registration is an essential first step. At Federal Contractor Registry, we can provide you with fast and accurate registration services, but we know that when it comes to government contracting, SAM registration is just the tip of the iceberg. So, with that in mind, here are some tips to make contracting a bit easier.
But First, What Is SAM Registration?
The System for Award Management (SAM) is the database for all government contractors. In order to work with any federal agency, you must have an active SAM account. This account does have an expiration date, and you will need to complete SAM renewal every year.
The renewal and initial registration processes can be quite complicated and time-consuming. Many business owners will opt to hire a third party for federal award management registration. At Federal Contractor Registry, we handle hundreds of SAM registrations and renewals throughout the year and we can take this complicated and often frustrating process off your hands.
Our Top Tips For New Federal Contractors
Once federal contractor registration is complete and approved, you will be able to bid on federal contractor jobs from any federal agency including FEMA contractor jobs, DOD contracts and more. However, finding contracting jobs and winning contracts can be tricky. Here are some tips to get you on the right track.
- Understand Your Target Audience
To maximize opportunities after completing your SAM registration, you need to know who you’re trying to reach. Government contracting is highly competitive, and understanding your target audience can help you stand out.
Identify Government Buyers
Start by researching which government agencies are most likely to need your services or products. Check out USAspending.gov and SAM.gov and research government agency spending patterns. Look for:
- Agencies that have awarded contracts in your industry.
- Geographic trends in government spending that align with your business location.
- Opportunities in industries where your expertise fills a specific need.
Once you’ve identified key agencies, tailor your marketing efforts to align with their goals and objectives.
Know Your Competitors
Analyzing your competition can help you refine your strategy. Find out which businesses in your field are securing government contract jobs and study their profiles, NAICS codes, and past performance records. Understanding their strengths and weaknesses can help you differentiate your offerings and find niches where you can excel.
- Create a Winning Capability Statement
A capability statement is a one-page document that serves as a powerful marketing tool for government buyers. It allows you to concisely showcase your expertise and qualifications, making it an essential component of your post-SAM registration marketing strategy.
What Is a Capability Statement?
This document, similar to a resume, provides a quick look at your company’s capabilities, such as the goods or services you can provide. It’s often the first impression government buyers will have of your business, so it needs to be professional and persuasive.
Key Elements
To create an effective capability statement, include the following:
- Core Competencies: Clearly outline your key services or products.
- Differentiators: Highlight what sets you apart from competitors, such as unique skills, certifications, or technologies.
- Past Performance: Provide examples of successful projects or contracts you’ve completed.
- Contact Information: Include your company name, phone number, email, website, DUNS number, and CAGE code.
Tailor your capability statement to specific agencies or opportunities whenever possible. This shows buyers that you understand their needs and are prepared to meet them.
- Promote Your Business Beyond SAM
While SAM registration gives you a foundation to operate in the federal contracting space, promoting your business through other channels is equally important. Being proactive in showcasing your expertise can set you apart from competitors.
Enhance Your Online Presence
Your website and social media platforms should reflect your capabilities and readiness for government contracts. Key steps include:
- Create a Government-Focused Section: Dedicate a portion of your website to highlight your services, past performance, certifications, and SAM details (e.g., DUNS and CAGE codes).
- Optimize for Search Engines: Use keywords related to your industry and government contracting to make your website more discoverable.
Develop Targeted Marketing Materials
Beyond your capability statement, create marketing collateral such as brochures, email templates, and presentations tailored to government buyers. These materials should:
- Be visually appealing and easy to understand
- Highlight the company’s qualifications and certifications
- Include clear calls to action, such as “Contact us to learn more about how we can meet your agency’s needs.”
Reach Out to Prime Contractors
Subcontracting under larger companies that have secured government contractor jobs can be an excellent way to gain experience and build your reputation. Identify prime contractors in your industry and introduce your business as a potential partner. Demonstrating your ability to fill a niche or provide specialized expertise can increase your chances of collaboration.
Publicize Your Success Stories
Share case studies or testimonials from past clients, even if they’re not related to government work. Highlighting your ability to deliver high-quality results builds trust and credibility with prospective buyers.
By combining networking efforts with proactive marketing strategies, you can expand your reach and position your business for success in the competitive world of government contracting.
- Network Strategically
Strategic networking allows you to build relationships with key players in the federal contracting world, from agency representatives to prime contractors.
Attend Government Contracting Events
Federal agencies host numerous events to connect with small businesses.
- Industry Days & Trade Shows: These events provide direct access to contracting officers and agency representatives. Use them to introduce your business and learn about upcoming opportunities.
- Webinars and Workshops: Many agencies offer virtual events that provide insights into their procurement processes and needs.
Join Small Business Programs & Associations
If your company qualifies as a small business, there are programs and associations designed for small businesses that can open doors to new opportunities.
- The Small Business Administration’s Mentor-Protégé Program: This initiative pairs small businesses with experienced mentors who can help them succeed in government contracting.
- Procurement Technical Assistance Centers (PTACs): PTACs provide free or low-cost training, consulting, and matchmaking services for small businesses entering the government market.
Form Partnerships
Collaborating with established contractors is an effective way to gain experience and build credibility.
- Subcontracting Opportunities: Approach prime contractors who have already won federal contracts and position yourself as a reliable partner.
- Joint Ventures: Consider forming joint ventures with other small businesses to bid on larger contracts that may be out of reach on your own.
- Leverage Government Contracting Platforms
Government contracting platforms are essential tools for discovering opportunities and connecting with the right buyers.
Use Federal Business Opportunity Sites
Platforms like SAM.gov are key to identifying and bidding on contracts.
- Check Listings Regularly: Stay proactive by frequently searching for opportunities that align with your services.
- Set Up Alerts: Customize notifications for solicitations in your NAICS codes or areas of expertise to save time and stay informed about relevant opportunities.
Engage With Matchmaking Services
Several government-sponsored programs are designed to connect small businesses with agencies in need of their services.
- SBA Matchmaking Events: The Small Business Administration frequently hosts matchmaking sessions to link small businesses with government buyers and primes.
- Other Matchmaking Resources: Explore resources provided by PTACs, state government programs, and industry associations for additional networking opportunities.
By building your online presence, networking strategically, and following some of our other government contracting tips, you can position your business for success and stand out in the competitive federal marketplace.
Trust FCR For Fast & Accurate SAM Registration
In addition to completing your SAM registration quickly and 100% accurately, we also include several extra features in our federal award management registration services. This includes:
- Small Business Administration (SBA) Services – SBA government contracting can be very profitable. We can help you sign up with SBA and determine if your business qualifies for any SBA small business set aside.
- Notarized Letter Requirement – Our team can assist with the SAM notarized letter First-time applicants must submit this letter to the Federal Service Desk listing their SAM.gov entity administrator. This is the person at your company authorized to make changes to your SAM account.
- Unique Entity Identifier (UEI) – All new applicants must apply for a UEI number. If you have registered previously in SAM and are coming to us for SAM renewal services, your UEI already will have been assigned automatically.
Get started now with government contracting! To get started with our SAM registration services, head to our homepage and click on the green New Registration tab or you can access our SAM information page here.